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Self-publishing companies have been growing rapidly in these recent years, displacing traditional vanity presses and competing with the number of titles produced by traditional houses. Due to the advancement in technologies today the potential growth for print on demand business is obviously enormous.

The difference between traditional vanity presses and modern print on demand business is essentially technology. Instead of expensive offset printing, which mainstream publishers use, print on demand business relies on a glorified digital printer. Presently, there are lots of self-publishers companies that are using this technology and with the use of this technology they introduce more services and solutions to an individual’s problem when it regards to printing.

Print on demand is a new printing technology, and in effect a new form of content distribution that makes the production of very low print runs possible. It is a production system where the whole-required volume can be printed as it is needed.