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Print on demand color is an innovative printing service process that enables for printing companies to print colored original format, colored current edition newspapers on their compatible laser printers and copiers. Print on demand color also offers publishers a unique way to import and export titles with virtually no risk and a greatly reduced cost.

Print on demand color is the digital answer to monochromatic short-run printing needs. The print on demand color provides flexibility and sensible economics for short run printing that traditional ink presses cannot match.

The print on demand color process requires the application of so-called digital printing, it is a computer to print process that producing electronically made-up black and white or multicolored printed products directly from an information system using a digitally controlled printing engine.

Colored printing is the dominant technology in the digital printing presses currently on the market that is why there are more printing companies are developing their technology rapidly, to be able to answer the needs of the market.