Many companies today favor the use of digital printing for meeting the needs of advertising agencies and business establishments. Digital printing is used because of the advantages it provides with regard to the rate of production as well as the quality of the result. But aside from this process, there are still other processes that are being used such as offset printing, screen printing, full color printing and four color printing. Each of this is unique and has different features so it is just up to the printer’s discretion to choose which one he would like to use for his project.

Through digital process there will be various digital printing product to be developed. Among the categories that can be availed are the printing jobs for multi-page, large format, single-page, specialty, cards and stationery. Included in the product that is usually developed through this are business cards, nightclub flyers, sales brochures, company brochures, catalogs, letterheads, posters, labels and stickers. These are products that can help businesses to have an enhanced image and profitability.

In the production of the digital printing product only the high quality materials are used by the printing company especially when it comes to the ink and paper stock. For the regular size prints the paper stock usually used are the matte, gloss and card stock. For the large format prints developed, the substrates typically employed are satin, backlit, cloth, and scrim vinyl and artist canvas. Premium ink is used to prevent blotting and for the final result to have excellent resolution and brilliant colors.

For the development of these printing products, the equipment used - scanners, printers and presses, are of high capacity that are able to handle short run printing and large volume print jobs.

Any digital printing product can be developed through commercial printing or custom printing. Commercial printing is ideal for large volume print runs as well as rush printing jobs. Custom printing is a practical choice for those who want to have one of a kind designed promotional and marketing prints and products.